Campaign Look Book
Art Direction, Design.
The campaign was shot in an environment that reflected the brands modern aesthetic, a mix of traditional with a modern twist. Campaign assets were used across the brands website, in store light boxes and a press look book.
![00_GP_DESIGN PAGE_09.jpg](https://images.squarespace-cdn.com/content/v1/66322957b0c1bc51e83d5ba4/7fbc22c1-e8b0-4b18-81a8-7a787e7ad6cb/00_GP_DESIGN+PAGE_09.jpg)
![00_GP_DESIGN PAGE_09b.jpg](https://images.squarespace-cdn.com/content/v1/66322957b0c1bc51e83d5ba4/69a74a47-5aa9-4f9b-8b8d-86264d73ffd9/00_GP_DESIGN+PAGE_09b.jpg)
![00_GP_DESIGN PAGE_01B.jpg](https://images.squarespace-cdn.com/content/v1/66322957b0c1bc51e83d5ba4/989d2489-8114-42ce-821f-d279f191f2bd/00_GP_DESIGN+PAGE_01B.jpg)
![00_GP_DESIGN PAGE_02B.jpg](https://images.squarespace-cdn.com/content/v1/66322957b0c1bc51e83d5ba4/129b27e4-0a11-4b58-8555-1d5840d6a99b/00_GP_DESIGN+PAGE_02B.jpg)
![00_GP_DESIGN PAGE_05.jpg](https://images.squarespace-cdn.com/content/v1/66322957b0c1bc51e83d5ba4/cf23108c-426d-4234-b026-dec151a86742/00_GP_DESIGN+PAGE_05.jpg)
![00_GP_DESIGN PAGE_07.jpg](https://images.squarespace-cdn.com/content/v1/66322957b0c1bc51e83d5ba4/929e7e5b-e91d-4df2-9d97-f2d2deca98fd/00_GP_DESIGN+PAGE_07.jpg)
![00_GP_DESIGN PAGE_09e.jpg](https://images.squarespace-cdn.com/content/v1/66322957b0c1bc51e83d5ba4/ef6b59e9-b178-45e7-a4bb-2c80475c07ed/00_GP_DESIGN+PAGE_09e.jpg)
![00_GP_DESIGN PAGE_09f.jpg](https://images.squarespace-cdn.com/content/v1/66322957b0c1bc51e83d5ba4/3f50f710-9919-436a-979d-0c88f6e2538b/00_GP_DESIGN+PAGE_09f.jpg)
![00_GP_DESIGN PAGE_09g.jpg](https://images.squarespace-cdn.com/content/v1/66322957b0c1bc51e83d5ba4/8edcffe1-cdb6-47eb-bec6-b1b8cef648aa/00_GP_DESIGN+PAGE_09g.jpg)
![00_GP_DESIGN PAGE_09d.jpg](https://images.squarespace-cdn.com/content/v1/66322957b0c1bc51e83d5ba4/08edbc93-07a2-4541-978b-fc9859c2c327/00_GP_DESIGN+PAGE_09d.jpg)
![00_GP_DESIGN PAGE_06.jpg](https://images.squarespace-cdn.com/content/v1/66322957b0c1bc51e83d5ba4/c61ebacd-9417-42cc-ae80-b81bd48c0a70/00_GP_DESIGN+PAGE_06.jpg)
![00_GP_DESIGN PAGE_08.jpg](https://images.squarespace-cdn.com/content/v1/66322957b0c1bc51e83d5ba4/9696b937-53a5-4463-9f94-8e6ef198de04/00_GP_DESIGN+PAGE_08.jpg)