Andy Warhol x Pepe Jeans
Creative Concept, Design Direction.
Working closely with the Andy Warhol Foundation in New York, the creative direction and strategy was formulated, for a licensed apparel collection in the European marketplace. Generating an artistic channel for Pepe Jeans that enhanced their standing as a leading fashion brand and reach a wider brand audience through collaborations with high end retailers & international museums and galleries.
Barcelona - Press launch event at the Pavilion Mies Der Rohe. Warhol Silver Factory installation.
Berlin - Mitte Pop Up store, Warhol Factory screen printing studio, creating limited edition collections.
Press Look book. Newspaper layout as Warhol’s original Interview magazine.
London - Nat Finkelstein ‘The Factory Years’ exhibition, Idea Generation gallery. Photography and print collaboration.
