Surf Liquor, Cotton Apparel
Brand Strategy, Creative Direction.
Lifestyle brand, focusing on organic cotton products manufactured with a sustainable focus and low environmental impact in production. With garment dying processes non- detrimental to our oceans. The brands visuals took a vintage Californian apparel direction, selling internationally, notably in Le Bon Marche (Paris), London, New York and Tokyo.
Brand Launch - Pop Up Store, Truman Brewery London
UK / International - Press Coverage & Features.
In store at Le Bon Marche Paris. Featured brand at ‘Silence Les Mouettes’ store event.
Artist Collaboration - Lucas Beaufort limited edition for Surf Liquor. Exhibition in Biarritz France.
